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Web development for businesses: what you need (2026)

What web development is, how it differs from a builder like Wix, and what a small business really needs for a fast website that ranks on Google.

Web development means building a site from code (HTML, CSS, JavaScript and modern frameworks like Next.js) instead of dragging blocks in a builder. For a business, the difference shows in three things: speed, Google ranking and the freedom to do whatever you want.

Custom development vs. a builder (Wix, Squarespace)

A builder is quick to start with, but it usually produces slower, generic sites and locks you into its platform. A custom-developed site is lighter, loads in under a second and you control it: ideal if you want it to stand out and grow with you.

What a small business really needs

  • Fast loading on mobile (most visits come from phones).
  • Optimised for Google (SEO) from day one.
  • Your own domain, hosting and security certificate (SSL).
  • Clear copy, real photos and a visible contact or WhatsApp button.
  • The ability to change things without fighting the system.

How I do it at NapiWeb

I develop every site from scratch with Next.js, optimised for mobile and Google. Fixed prices: from €390 for a landing page, €790 for a business website and from €2,900 for custom software (dashboards, bookings, integrations). Before you pay anything, I show you a free first draft.

Need a website or custom software?

Business websites from €390, with a free first draft. Fixed quote before we start.

Get a quote on WhatsApp

Frequently asked questions

Is a custom site better than Wix?

To stand out on Google and load fast, yes. Wix works in a pinch, but a custom-developed site is faster, safer and fully under your control.

Do I need technical knowledge?

No. I handle all the development; you just send me your business info and review the result.

How much does a custom website cost?

At NapiWeb, from €390 for a landing page, €790 for a business website of up to 5 pages and €1,390 for a site of up to 10 pages in three languages, all one-off. Custom software from €2,900.