Website or just social media? What your business needs
Social media and a website do not compete: they complement each other. Here is what each does and why you need both.
It is a very common doubt: if I already have Instagram or Facebook, why would I want a website? The truth is each plays a different role, and together they work much better.
What social media does well
Social media is perfect for the day to day: showing news, building community and helping people discover you. But you do not control it: reach depends on the algorithm and the account is not yours.
What a website does well
- Shows up on Google when someone searches for what you offer.
- Gives a professional image and builds trust.
- Centralises your info: hours, services, contact, reviews and map.
- It is yours forever, with no dependence on any platform.
The winning combination
The ideal is to use social media to attract and the website to convert: from your profile you link to the site, and the site captures whoever searches for you on Google. At NapiWeb I prepare your website and link it with your social profiles.
Have a business?
I build your website for free. If you like it, I keep it online from €25/month.
Chat on WhatsAppFrequently asked questions
Can I link my website from Instagram?
Yes, and you should. Put the link in your bio and turn followers into customers who see all your information.
Does a website replace social media?
No, they complement each other. Social attracts, the website builds trust and captures whoever searches for you on Google.