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How to get your business to appear in ChatGPT and AI (GEO)

More and more people ask ChatGPT and AI instead of Google. Here's what GEO is and how to get AI to recommend your business.

More and more customers don't search on Google: they ask ChatGPT, Gemini or Perplexity 'what's the best hair salon near me?'. Whether AI mentions you in that answer is starting to matter as much as ranking on Google.

What GEO (and AEO) is

GEO (Generative Engine Optimization) means optimising your presence so AI models (LLMs) understand and recommend you. It's the new cousin of SEO: instead of fighting for Google's #1 spot, you want AI to cite your business in its answer.

How to get AI to consider you

  • A clear website with structured data (what you do, where, hours, prices). AI reads well-organised info better.
  • Allow AI crawlers to read your site (GPTBot, ClaudeBot, PerplexityBot and friends).
  • Content that answers real questions, like your customers' doubts.
  • Be present and consistent on Google, your site and directories: AI trusts what's repeated.
  • Reviews and mentions: AI also leans on what people say about you.

Why this is an opportunity now

Almost no small business is thinking about this yet. Whoever prepares their site for AI today starts with an edge when this becomes the norm, which won't be long.

How I work on it at NapiWeb

Every site I build ships with structured data (schema.org), clear copy and AI crawlers invited to read it, so both Google and ChatGPT understand your business. It's part of the job, at no extra cost.

Have a business?

I build your website for free. If you like it, I keep it online from €25/month.

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Frequently asked questions

Do people really search for businesses with ChatGPT?

Increasingly, especially younger people and tourists. It's still early, but growing fast, which is why it pays to get ahead.

Can I pay to appear in ChatGPT?

Not directly. AI recommends based on what it understands from your site and what's said about you; that's why a well-built site and clear data matter.

Does this replace Google SEO?

No, it complements it. The good news is almost everything that helps AI (clear site, structured data, reviews) also helps on Google.