How to get more customers with your website

A pretty website that no one finds is not much use. The good news is that, for a local business, ranking is not magic: it is a handful of concrete steps you can work through.

1. Help Google understand what you do

Each page should have a clear title and description with the words your customer uses, plus structured data telling Google what you are (a restaurant, a barbershop, etc.).

2. Show up on the map

Create and complete your Google Business Profile. It is what makes you appear on Google Maps and in the local results block, often before the website itself.

3. Reviews and content

• Ask happy customers for reviews: they boost your trust and your ranking.
• Publish pages that answer what people search for (like this guide).
• Keep your info up to date: same hours, phone and address everywhere.

Do it without the hassle

At NapiWeb sites come optimised for Google by default, and the monthly maintenance includes SEO. You focus on your business.