An English and German website for your Tenerife business: why you need it (2026)

Tenerife lives on tourism, and a huge part of that tourism is British and German. Yet many local businesses have their website (if they have one) only in Spanish. That means losing customers at the door without noticing. A multilingual website is not a luxury here: it is one of the most direct ways to sell more, and it also sets you apart from competitors who do not bother.

Who is looking for you (and cannot understand you)

A German or British tourist on holiday searching for a restaurant, an excursion, a physio, a beauty salon or a rental does it from their phone and in their language. If your site shows up in Spanish and they understand nothing, they move to the next one. It is not that they dislike you: they simply cannot read you. And we are talking about millions of visitors a year on the island.

Why German makes the difference

Almost everyone adds English. Very few add German, and the German tourist is among the highest spenders and values finding clear information in their own language. Having your site in German too puts you ahead of almost all your competitors in the north and south of Tenerife, exactly where there are most German visitors.

It is not just translating: it is building trust

When someone sees a well-made site in their language, they feel that business is serious and will look after them well. It is a sign of professionalism. Conversely, a poor automatic translation or half the site in one language and half in another gives a bad impression. That is why it matters to do it well, with natural text, not run through a translator without review.

Which Tenerife businesses notice it most

• Restaurants, bars and guachinches in tourist areas.
• Vacation rentals and country houses.
• Excursions, car hire, activities and leisure.
• Health and wellness: physios, dentists, beauty, spas.
• Retail and services in Puerto de la Cruz, Costa Adeje, Los Cristianos, El Medano.

How to do a multilingual site properly

• A clear, visible language switcher (ES / EN / DE).
• The site detecting the visitor's language and showing theirs automatically.
• Text written naturally in each language, not unreviewed machine translation.
• Google understanding you have versions in each language, so it shows them to the right people.
• The same prices, photos and contact in all three versions, with none left half done.

And SEO improves too

Having your site in three languages does not only help the tourist already on the island: it also makes you appear on Google when someone searches for your type of business in English or German before their trip. That is extra traffic your Spanish-only competitors are not capturing. Done well, each language is another entry door.

How I do it

I speak Spanish, English and German, so I build your site in all three with natural text, not machine translation. The site detects the visitor's language and shows theirs, with your own domain and optimised for Google. I build it for free and you only pay if you like it, from 25 euros a month. That way the tourist understands you, trusts you and chooses you.